Colombia Breaks Records and Becomes a Tourism Powerhouse in 2025
Colombia is experiencing a historic momento: for the first time, tourism revenues have surpassed those of coffee and coal, two traditionally strong sectors in the national economy.
In the first quarter of 2025 alone, tourism generated $2.865 billion USD, representing a 12.9% increase compared to the same period last year.
This milestone places tourism as the second-largest source of foreign currency for the country, only behind oil, contributing 86% of what the oil sector generated during the same period.
What’s driving this tourism boom?
- Greater air connectivity: Over 13.8 million national and international passengers in the first quarter alone.
- Successful international promotion campaigns, such as “Colombia, the Country of Beauty”.
- Diversification of source markets and improvements in tourism infrastructure in emerging regions.
River Tourism and Renewed Destinations
Beyond macroeconomic achievements, Colombia is moving forward with transformative projects such as:
- 🚢 Luxury cruises on the Magdalena River, like the AmaMagdalena, which promote river tourism and Benefit Riverside communities.
- 🌊 Puerto Colombia is emerging as a star destination, welcoming over 120,000 visitors during Easter Week, restoring its historic pier, earning environmental sustainability certification (Blue Flag), and offering free mobility between tourist attractions.
A New Face for Colombia
The country’s commitment to tourism represents more than just an economic shift—it marks the beginning of a new national narrative:
Colombia presents itself to the world as a land of natural diversity, cultural richness, and authentic experiences that reconnect us with what truly matters.
A true rebirth through beauty.
