Salento and the Cocora Valley: the jewel of Colombia’s Coffee Region that captivates the world

Colombia’s Coffee Region continues to win international headlines and travelers’ hearts. Among its most iconic treasures are Salento, a town that looks as if it were painted with the colors of joy, and the Cocora Valley, home to the towering wax palm, Colombia’s national tree.

Walking through the streets of Salento feels like stepping into a living postcard: colorful balconies, artisanal coffee shops, music drifting through the corners, and a warm hospitality that makes every visitor feel at home. But the magic doesn’t stop there.

Just minutes away lies the majestic Cocora Valley. Seeing those giant palms—soaring up to 60 meters high above the green mountains—is a breathtaking experience that reconnects you with the essentials. It’s no surprise this destination often appears on global “must-visit” lists for travelers seeking nature, culture, and sustainability.

Tourism with purpose
Visiting Salento and Cocora is also a reminder of how important it is to care for our natural treasures. Today, many coffee farms offer immersive experiences where you can learn about harvesting, drying, and the art of brewing a perfect cup of coffee—always through sustainable practices. It’s a way of traveling that connects both with the land and the local communities.

Tierra Querida tips for your trip to the Coffee Region

☕ Sip coffee with soul: visit a coffee farm and experience picking beans, smelling their aroma, and savoring a freshly brewed cup.
🥾 Pack good footwear: the Cocora Valley hike is unforgettable, but you’ll need comfort to enjoy it to the fullest.
📸 Wake up early: sunrise over the coffee mountains is a natural spectacle worth every lost minute of sleep.
🌍 Be a responsible traveler: respect the trails, support local businesses, and protect the wax palms—heritage of all Colombians.

The Coffee Region is more than just a destination: it’s Colombia’s embrace to the world. A place where coffee tastes richer, landscapes look hand-painted, and people welcome you with a genuine smile.

Because traveling to Salento and the Cocora Valley is not just about seeing—it’s about feeling. 💚