Innovation and technology for industries

With 10 years of experience, Gexterra provides technological solutions that enhance operational efficiency. In an increasingly digital world, transformation is key to competitiveness, and Gexterra has established itself as a benchmark in process automation through its KUYN platform.

Founded in 2015 with the vision of enabling smart digitalization, the company focuses on Business Process Management (BPM). “Since our beginnings, we have focused on BPM, which enables industries to model and optimize their internal and external processes through a 100% web-based, configurable platform with high standards,” explains Jairo Torres, Co-founder and General Manager.

Opportunity for Traditional Industries

Although digitalization remains challenging, its benefits are clear.

“Our KUYN tool automates repetitive tasks, optimizes data-driven decision-making, and enhances customer experience. Technology not only reduces costs but also facilitates scalability,” affirms Torres.

Facing resistance to change and limited infrastructure, Gexterra provides personalized support. “We work closely with our clients to offer tailored guidance and support throughout this process,” notes Uriel Cárdenas, Co-founder and CTO.

Digital Security as a Priority

The company is committed to cybersecurity through measures such as data encryption, real-time monitoring, and continuous audits. “We apply advanced strategies, such as data encryption, real-time monitoring, and constant audits to ensure secure operations,” states Torres. Moreover, it integrates artificial intelligence:

“We integrate machine learning and data analytics to improve decision-making and optimize resources. With KUYN, companies gain real-time information and can anticipate market trends,” he emphasizes.

Digitalization in the Tourism Sector

Technology is also boosting tourism in Colombia. “With KUYN, we facilitate the connection between tourists and service providers, enabling efficient management of reservations, accommodations, and local experiences,” adds Torres. For those yet to digitalize, Cárdenas advises:

“The first step is to assess needs and begin automating key processes. With our guidance and KUYN, we enable a smooth transition,” he explains.

Technological Trends for the Future

The digital future will bring innovations such as RPA, blockchain, the metaverse, and augmented reality. “We are in constant evolution and integrate these technologies so that our clients always stay at the forefront,” concludes Torres.