Casacol: Elevating Quality Tourism in Medellín and Antioquia
Casacol stands out for its innovative and disruptive approach, offering unique services that break away from traditional industry models. With a fresh and innovative approach, the company has redefined tourism in Medellín and Antioquia, going beyond conventional hospitality to offer authentic and sustainable experiences. As one of the city’s leading hotel operators, Casacol has focused on hospitality, responsible tourism and community development, making Medellin a global reference in experience and sustainable tourism.
Casacol: Innovating with quality tourism
From the very beginning, Casacol set out to reshape the perception of tourism in Medellín, opting for a vision focused on travel experience that combines comfort, sustainability, and cultural immersion. With a portfolio that includes hotels like Landmark, Marquee, and Celestino, along with thoughtfully designed aparthotels and private residences for client comfort, Casacol proves that hospitality can be a powerful force for positive urban and social transformation.
“At Casacol, we believe quality tourism should extend beyond the visitor experience—it must contribute to community development and environmental conservation,” says Ana María Sandoval, CEO of Casacol.
Beyond accommodations, Casacol integrates coworking spaces, rooftop lounges with panoramic views, restaurants featuring local cuisine, thermal yoga studios, and intimate jazz bars with live music. The company also plays an active role in Medellin’s entrepreneurial and cultural scene, organizing events that support local businesses, promote social inclusion, and advance environmental conservation efforts.
Responsible Tourism: A commitment with Medellin and Antioquia
Casacol is dedicated to fostering tourism that balances economic growth with social and environmental well-being. One of its most innovative initiatives is the “Pasaporte de Experiencias” (Experience Passport), designed to encourage longer stays while promoting Antioquia’s rich natural and cultural landscapes.
This program offers exclusive benefits such as discounts on ecotourism activities, accommodations in different regions, and priority access to cultural and adventure experiences. In collaboration with ProColombia and Antioquia es Mágica, Casacol actively supports sustainable tourism initiatives like birdwatching, canopy tours, hiking excursions, and environmental education programs.
“We want visitors to experience Antioquia and Medellin beyond their urban appeal. Our goal is to promote tourism that values biodiversity, history, and the authenticity of local communities,” explains Manuela Rodríguez, Experiential & Digital Marketing Strategist at Casacol.
Moving toward a world-class tourism model
Casacol’s leadership in the sector has positioned Medellín as a destination that balances economic growth with sustainability and innovation in hospitality. As the city continues to rise on the global stage, the company remains committed to expanding its impact.
“Tourism is a catalyst for social transformation and regional development. Our mission is to showcase Medellín and Antioquia as world-class destinations, not just for their cultural and urban vibrancy, but also for their environmental treasures and the unforgettable experiences they offer,” concludes Ana María Sandoval.
With its bold vision and unwavering commitment, Casacol is proving that responsible tourism is not just an option—it is the key to sustainable growth and Medellín’s emergence as an international travel hotspot.