Souvenirs con Alma: Recuerdos que cuentan historias

Over two decades ago, Diseño MDC embarked on its journey, specializing in the development of promotional products that helped various brands enhance their visibility and recognition. From the beginning, the company focused on creating functional and creative advertising items that not only served a purpose but also became an integral part of consumers’ daily lives—generating lasting value and memorable impressions.

As time passed, Diseño MDC expanded its vision, adapting to new market demands and recognizing that the emotional connection between a brand and its audience goes beyond functionality. Today, the company concentrates on developing souvenirs that capture the essence and identity of tourist destinations. These products are no longer just promotional objects but vehicles of experiences and emotions, designed to evoke memories and tell stories.

Souvenirs as Cultural Ambassadors

Leonardo Velandia, co-founder of Diseño MDC with more than 26 years of industry experience, emphasizes that “souvenirs represent much more than a memory; they are ambassadors of a destination or brand’s culture, biodiversity, and values.” In this new phase, the company is committed to designing items that create emotional connections with consumers—offering not just a product, but a meaningful experience.

By focusing on thoughtfully designed souvenirs, Diseño MDC helps regions and brands strengthen their connection with visitors, ensuring that these keepsakes become cherished mementos capable of deeply resonating in people’s memories. These products, aligned with the identity and values of a place or brand, significantly enhance visibility and recall.

Beyond a Product: A Lasting Experience

In the tourism sector, Diseño MDC’s souvenirs transform into genuine storytellers, sharing the history and cultural diversity of a location. In doing so, they not only attract tourists but also reinforce local and national identity, expanding their impact internationally. According to Velandia, this approach allows brands to create deep and meaningful connections with their consumers, where a simple item becomes a symbol of loyalty and belonging.

At Diseño MDC, we take great pride in creating products that do more than promote brands—they build emotional connections. We have evolved towards a proposal where souvenir design is centered on emotion, identity, and brand values. By investing in unique and carefully crafted products, we not only offer high-quality promotional materials but also cultivate lasting memories that profoundly connect with people, strengthening brands and fostering long-term loyalty.